About Me — Connecting the Dots

I am André Colmenero, a strategist based in Madrid, combining marketing and media expertise with technology to turn business opportunities into real-world impact.

My Role

I define myself as a connector, bridging business needs with technology and turning opportunities into scalable, practical solutions.

With a strong background in marketing and a deep understanding of the media landscape, I combine market expertise with a “Hacker Mindset”: understanding how things work, connecting capabilities, and finding smarter ways to turn ideas into efficient processes and measurable business outcomes.

My Background

Originally from São Paulo, I hold a Bachelor’s Degree in Marketing, along with professional certifications in Innovation Management, CSPO, and PMI.

With over 15 years of experience, I have spent the last decade driving digital evolution in traditional media, merging online intelligence with offline environments to unlock new opportunities within a truly omnichannel ecosystem.

Business scalability through strategy and systems.